Paul Roelen

Design Innovation Methods

Desirability, feasibility, and viability are the three key pillars of the design thinking model proposed by IDEO. This innovative concept has been widely adopted by many educators, designers, and practitioners. Following the philosophy, in this course, it is aimed to enhance students’ competency in Business and Entrepreneurship. For each topic, several innovations methods will be introduced and use case studies to explain how they were applied in the development of their design or business. Students will team up as a design consultant who could understand the company from reading the case study and propose a new product or

Study Guide — DAB200: Design Innovation Methods
business concept for them. We will show one example in the first meeting. The purpose of this exercise is not to ask you to come out with fantastic ideas in a short period of time. Instead, we want to refresh students’ skills and methods learned in the past years and integrate them with the new methods taught in this course. As we will explain through the four real cases, this integration skill is an important capacity of Entrepreneurship. In Figure 2, we provide a course map to help students understand the relevant courses mainly given in the Department of Industrial Design.
Figure 2. The courses and projects related to DAB200 proposed by the instructor. The relevant courses and projects offered in the Department of Industrial Design. The gray ones represented the prior knowledge you might already learn in the past years. After finishing this course, students could continue to develop the concepts in the follow-up courses (see the courses with the cyan color shown in Figure 2), such as the DZB110 Design Management, DDB140 User Evaluation Methods, or in the Final Bachelor Project. If the students continued to study the Master program in our department, they could also enroll the DAM100 Activating Your Innovation Radar and


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